Taking Audience Relationships to the Next Level with Direct Mail & Creative Gifting

b2b marketing corporate gifting

Sales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support too. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support, and 81 percent of consumers […]

How to Amplify Omnichannel Marketing Strategy with Gifting Campaigns

Audiences are not as impressionable as they used to be. With the number of resources out there and an increasingly educated consumer base, your target audience is more likely to be doing their research before deciding on your service than not. But just like Jessica Day trying to get a date at a wedding, you […]

Getting Personal with Lynn Montemayor: Building connections with audiences and clients pre, present, and post-pandemic while keeping an eye on the future of targeting through TV and digital

A personal touch that understands a brand’s voice and delivers that message to the audience is crucial for businesses. In catching up with Lynn Montemayor, Partner and Chief Marketing Officer at fortysix/5, we quickly learned that with the team at fortysix/5, small businesses don’t have to choose between marketing that works and a helping hand […]

Trendy B2B Direct Mail Campaign Ideas You DON’T Want To Do

b2b direct mail gifting campaigns

“Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry – it’s also a powerful message for marketers today. You want to find the right way to stand out, so it’s easy to be enticed by the articles out there telling you what the […]

Maggie Tonkin on Why B2B Direct Mail Works and Why She Chose to become an Outgage Advisor

It’s with great pleasure that we introduce Outgage’s Marketing Advisor – Maggie Tonkin. Maggie is a Senior Marketing Manager at Pendo.io. Previously Maggie was the Senior Manager of Wrike’s Integrate Campaigns, and before that she was the Senior Regional Marketing Manager at Zendesk.  She is a results-oriented marketing expert with over a decade of marketing […]

Zendesk’s Empathetic Approach in 2020 with Christine Beury

We turned to our customers during this time to learn more about the market, and in doing so spoke with Christine Beury, who started her new role at Zendesk three weeks before the pandemic sent everyone to working-from-home. We were in awe to learn that just this past October the company crossed a billion-dollar annual […]