Taking Audience Relationships to the Next Level with Direct Mail & Creative Gifting

b2b marketing corporate gifting

Sales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support too. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support, and 81 percent of consumers […]

Trendy B2B Direct Mail Campaign Ideas You DON’T Want To Do

b2b direct mail gifting campaigns

“Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry – it’s also a powerful message for marketers today. You want to find the right way to stand out, so it’s easy to be enticed by the articles out there telling you what the […]

Zendesk’s Empathetic Approach in 2020 with Christine Beury

We turned to our customers during this time to learn more about the market, and in doing so spoke with Christine Beury, who started her new role at Zendesk three weeks before the pandemic sent everyone to working-from-home. We were in awe to learn that just this past October the company crossed a billion-dollar annual […]

UPDATED – B2B Direct Mail and COVID-19: Best practices and FAQs for uncertain times

Like most industries today – direct mail has been impacted amidst the COVID-19 breakout. We’ve spoken to our customers and fellow B2B marketers about how they are being affected and what they have been seeing come from direct mail during these times.   The reality for 2021 Even in a remote working ecosystem, relationships with […]

Outgage is now on the SAP App Center

Your favorite direct mail experts are now available on the SAP App Center! If there’s anything we love more than direct mail, its partnerships with great people.  Outgage recently became available on the SAP App Center, the enterprise marketplace where customers and partners are brought together on one simple, global online platform. Through the App […]