Taking Audience Relationships to the Next Level with Direct Mail & Creative Gifting

b2b marketing corporate gifting

Sales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support too. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support, and 81 percent of consumers […]

Trendy B2B Direct Mail Campaign Ideas You DON’T Want To Do

b2b direct mail gifting campaigns

“Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry – it’s also a powerful message for marketers today. You want to find the right way to stand out, so it’s easy to be enticed by the articles out there telling you what the […]

UPDATED – B2B Direct Mail and COVID-19: Best practices and FAQs for uncertain times

Like most industries today – direct mail has been impacted amidst the COVID-19 breakout. We’ve spoken to our customers and fellow B2B marketers about how they are being affected and what they have been seeing come from direct mail during these times.   The reality for 2021 Even in a remote working ecosystem, relationships with […]