The "No Bias" in 2023: Why It's Detrimental & What Every B2B Marketer Needs to Do About It - Now More Than Ever
As marketers, we are under immense pressure to push leads down the funnel to the sales team. In fact, according to a study by Content Marketing Institute - 85% of B2B businesses see lead generation as their most important marketing goal. However, APSIS found 68% of B2B businesses struggle with lead generation. What happens when […]