Driving customer engagement and influenced pipeline with advanced gifting campaigns
"What we get with Outgage is actual operational help. We don't have excess resources... so having that extra help managing projects was a huge differentiator from other platforms." - Vishrut Parikh, Senior Director of Customer Marketing at 8x8
- 10% campaign influence on the quarter's pipeline goal
- Increased customer engagement
- Higher upsell and cross-sell rates
Introduction
8x8, a renowned provider of VoIP, video conferencing, and contact center solutions, sought to deepen customer relationships and stand out through personalized customer engagement. They partnered with Outgage, a platform known for impactful gifting campaigns and extensive operational support.
To strengthen client relations and influence pipeline, a strategic gifting campaign targeted key decision-makers within 8x8’s enterprise and mid-market segments. Approximately 213 total gifts (EvoPad chargers and ice-cream scoop themed gifts) were sent to customers and open opportunities, identified for their potential to drive growth and deepen engagement with 8x8. Each package was thoughtfully designed to resonate with this audience, focusing on personal connection and brand alignment.
This campaign leveraged Outgage's platform and comprehensive support, allowing 8x8 to execute effectively without overextending their internal resources, thus maintaining focus on core business functions while driving positive customer interactions.
Challenges 8x8 Wanted to Tackle:
"The end-to-end operation includes everything from conceptualization and ideation... to proposals for gifts that would ethically entice our customers and differentiate our brand, ensuring they engage more and follow up on the deliveries and gifting." - Kimberly Caparas, Customer Marketing Manager at 8x8
- Lack of resources for campaign management: 8x8 needed more than a self-service platform due to limited internal resources for managing gifting campaigns effectively, and their desire to send an impactful, measurable gifting campaign to meet marketing goals.
- Desire for operational support: Beyond just sending gifts, 8x8 required comprehensive support including project management, creative ideation, execution, and measurement.
- Need for improved customer engagement: To maintain and grow its relationship with key customers, 8x8 sought innovative ways to engage beyond traditional sales tactics.
The Outgage Solution:
"From the leadership perspective, it was a successful initiative that engaged our internal stakeholders, including our customer success team. They were excited about the positive feedback from our customers." - Kimberly Caparas, Customer Marketing Manager at 8x8
- Full-service campaign management: Outgage provided end-to-end support for 8x8's gifting campaigns, from initial concept and planning to execution and follow-up.
- Creative and operational assistance: The Outgage team helped 8x8 with creative gift ideas that aligned with brand values, managing the logistics of gift delivery for timely and impactful customer experiences.
- Detailed tracking and reporting: Outgage's platform enabled 8x8 to monitor the effectiveness of their campaigns in real-time, allowing for quick adjustments to optimize engagement.
Impact on 8x8’s Business:
"It's not just about the gifts or the platform; it's about the partnership with Outgage and what we did internally that made it into a successful campaign." - Vishrut Parikh, Senior Director of Customer Marketing at 8x8
- Strengthened customer relationships: The personalized approach in gifting led to improved customer loyalty and satisfaction, contributing to deeper relationships with key clients.
- Improved engagement metrics: Through thoughtful gift selection and strategic campaign management, 8x8 saw a notable increase in customer engagement and interaction, with 10% of their pipeline influenced.
- Facilitated new business opportunities: The campaigns created new opportunities for conversations with customers, leading to increased upsells and cross-sells.
Why Outgage?
8x8 chose Outgage for their comprehensive operational support and creative services, crucial for executing effective gifting campaigns without taxing 8x8’s internal resources. Outgage’s approach aligned perfectly with 8x8’s strategic goals and provided the scalability and flexibility needed for future campaigns.
Contact us For more information on how Outgage can improve your customer engagement strategies, visit Outgage. For insights into 8x8's solutions and services, explore 8x8.
