Creativity and Emotion Win in Integrated Marketing: Marketing campaigns that prove highly creative integrated marketing is king

This is the decade of creativity and integration, and we’ve got the stats to prove it. According to The Drum, creatively-awarded campaigns are 27% more effective, and “creative quality” determines 75% of ad impact. On the topic of combination, marketing campaigns that use multiple channels in their efforts are more successful than those that focus on one channel […]