How Direct Mail Gifting Can Fit Into Any Stage of the Customer Journey

(Spoiler: It’s thanks to marketing automation.)   Customers don’t just ‘buy’ from companies or brands anymore. They want something much more than that. They want to be heard. They want a great experience. They want to be taken on a journey that meets and even exceeds their needs and expectations.  This is a pretty fundamental […]

It’s Been Real – The Outgage Job Board has Closed

  Last summer, we put together a job board for B2B marketers looking for their next adventure. This initiative was in response to the unfortunate number of furloughs and lay-offs that were happening due to the pandemic – we wanted to find as many ways as possible to help our marketing community. We loved hearing […]

Taking Audience Relationships to the Next Level with Direct Mail & Creative Gifting

b2b marketing corporate gifting

Sales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support too. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support, and 81 percent of consumers […]

How to Amplify Omnichannel Marketing Strategy with Gifting Campaigns

Audiences are not as impressionable as they used to be. With the number of resources out there and an increasingly educated consumer base, your target audience is more likely to be doing their research before deciding on your service than not. But just like Jessica Day trying to get a date at a wedding, you […]

Getting Personal with Lynn Montemayor: Building connections with audiences and clients pre, present, and post-pandemic while keeping an eye on the future of targeting through TV and digital

A personal touch that understands a brand’s voice and delivers that message to the audience is crucial for businesses. In catching up with Lynn Montemayor, Partner and Chief Marketing Officer at fortysix/5, we quickly learned that with the team at fortysix/5, small businesses don’t have to choose between marketing that works and a helping hand […]