Trendy B2B Direct Mail Campaign Ideas You DON’T Want To Do

b2b direct mail gifting campaigns

“Don’t follow trends, start trends.” These wise words from award-winning film director Frank Capra don’t only apply to the movie industry – it’s also a powerful message for marketers today. You want to find the right way to stand out, so it’s easy to be enticed by the articles out there telling you what the […]

Maggie Tonkin on Why B2B Direct Mail Works and Why She Chose to become an Outgage Advisor

It’s with great pleasure that we introduce Outgage’s Marketing Advisor – Maggie Tonkin. Maggie is a Senior Marketing Manager at Pendo.io. Previously Maggie was the Senior Manager of Wrike’s Integrate Campaigns, and before that she was the Senior Regional Marketing Manager at Zendesk.  She is a results-oriented marketing expert with over a decade of marketing […]

Zendesk’s Empathetic Approach in 2020 with Christine Beury

We turned to our customers during this time to learn more about the market, and in doing so spoke with Christine Beury, who started her new role at Zendesk three weeks before the pandemic sent everyone to working-from-home. We were in awe to learn that just this past October the company crossed a billion-dollar annual […]

UPDATED – B2B Direct Mail and COVID-19: Best practices and FAQs for uncertain times

Like most industries today – direct mail has been impacted amidst the COVID-19 breakout. We’ve spoken to our customers and fellow B2B marketers about how they are being affected and what they have been seeing come from direct mail during these times.   The reality for 2021 Even in a remote working ecosystem, relationships with […]