Case Study: 8x8 & Outgage
Driving customer engagement and influenced pipeline with advanced gifting campaigns "What we get with Outgage is actual operational help. We don't have excess resources... so having that extra help managing projects was a huge differentiator from other platforms." - Vishrut Parikh, Senior Director of Customer Marketing at 8x8 10% campaign influence on the quarter's pipeline […]
How to Build Brand Trust With Creativity and Gift Marketing
Did you know that the average B2B buyer typically reads at least 3 pieces of content before contacting the sales representative? In this one statistic, you can understand the importance of content marketing, and why it is a key component of any B2B marketing strategy. What is content marketing and why it works […]
The "No Bias" in 2023: Why It's Detrimental & What Every B2B Marketer Needs to Do About It - Now More Than Ever
As marketers, we are under immense pressure to push leads down the funnel to the sales team. In fact, according to a study by Content Marketing Institute - 85% of B2B businesses see lead generation as their most important marketing goal. However, APSIS found 68% of B2B businesses struggle with lead generation. What happens when […]
Buyer persona and corporate gifting are a perfect pair
Do you love fishing? Or paintball? Perhaps you spend your free time antiquing? Or bungee jumping? Everyone is different, with unique hobbies, interests, and things that make them tick. In marketing, this is one of the most important lessons to learn. Who’s buying your product or service? Know your audience. It’s one of the […]
5 Major Gift Marketing Mistakes to Avoid
You’ve spent months perfecting the right product or service. You’ve refined your branding message, making it compelling, unique, and memorable. You’ve worked diligently on your website copywriting to make it interesting, engaging, and loaded with valuable information that speaks directly to your ideal customers. Your pricing is affordable, you’re meeting every customer request and expectation, […]
Thinking Outside the "Gift Box" with Creative Gifting Creates Lasting Impressions for Your Business
If you want to make a lasting impression, you need to think outside of the gift box with creative gifting. Sure, it's easy to get wrapped up in all the pretty packaging and thoughtful details that come with some presents. But what about the impact? What about when someone gets a gift from you and […]
Step into the Spotlight: Marketing Strategies to Build Better Brand Awareness
Are you tired of being the best-kept secret in your industry? It's time to step into the spotlight and shine! Let's explore the importance of brand awareness and give you the tools and tips you need to build a brighter, bolder brand that stands out in a crowded market. But first, let's define brand awareness. […]
Inspire Your Audience and Increase Customer Engagement with Creative CTA Gifting
Most marketing and advertising blogs focus on the campaign's creative techniques, messaging, and content strategies. Content is king, and it's the method for delivering your message and a degree of increasing customer engagement. Creativity is not about that. A creative CTA uses a unique approach to trigger an action based on a specific human emotion. […]
Should Your Marketing Mix Include Gifting?
When it comes to marketing, there is no single channel or tactic that works ‘best’. Rather, a successful marketing mix is made up of a lot of different mediums, all working together to drive awareness, interest and engagement with your brand. This is what omnichannel marketing is all about. “Omni” actually means “all”, and […]
When Customer Experience Marketing Meets Gifting Workflows
B2B companies are already working hard on customer experience, or “CX”. But how about customer experience marketing? Confused? Don’t be. It comes down to this: good customer experiences lead to increased sales. 73% of customers say that customer experience is what drives their purchase decisions, and 86% are willing to pay more for […]
