Boost B2B Relationships in an (Almost Completely) Digital World Through Gifting
Looking back, it is tempting to divide the world into pre-2020 and post-2020. That seemed to be the moment when everything changed. And while the pandemic certainly changed a lot of things, many trends were already underway. That ‘unprecedented’ year only accelerated it all. Take online shopping for example. E-commerce has been rising steadily over […]
Corporate Gifting is Here to Stay – Tips for Success
Gifting is a very human practice, as old as our species! Even before civilization, when we were still living in caves, giving gifts was a way to show love, affection and appreciation. Fast forward to the twenty-first century, and gifting is big business. The gift card market alone was worth close to $400 billion worldwide last year. […]
How Direct Mail Gifting Can Fit Into Any Stage of the Customer Journey
Spoiler: It’s thanks to marketing automation. Customers don’t just ‘buy’ from companies or brands anymore. They want something much more than that; to be heard, a great experience, to be taken on a journey that meets and even exceeds their needs and expectations. This is a pretty fundamental thing, and every marketer knows it. The […]
Taking Engagements to the Next Level Between Sales and Marketing
Sales and marketing, marketing and sales. It’s a relationship that is sometimes rocky. But when sales and marketing teams are properly aligned, the road to success is smoother and faster. According to a LinkedIn study, 85% of professionals working in sales and marketing say that collaboration is critical for business growth. When sales and marketing teams […]
These Cookies Were So Much ‘Batter’: Learnings from a Direct Gifting Experience
There’s no better way to get a message across than with a story, right? And have we’ve got a story for you, all about direct mail, corporate gifting, and how a personalized experience was the beginning of a beautiful relationship between Outgage and business advisor Lauren Pica. Without giving away the plotline, suffice to say […]
Creativity and Emotion Win in Integrated Marketing: Marketing campaigns that prove highly creative integrated marketing is king
This is the decade of creativity and integration, and we’ve got the stats to prove it. According to The Drum, creatively-awarded campaigns are 27% more effective, and “creative quality” determines 75% of ad impact. On the topic of combination, marketing campaigns that use multiple channels in their efforts are more successful than those that focus on one channel […]
Optimizing B2B Gifting Campaigns with Workflows and Why You Should Be Planning It Out Now
Postcards and flat mailers are an effective means of sharing information with an audience. For B2B marketers looking to optimize engagement with their prospects, gifting can be taken to the next level with creative workflows. When you hear workflow you might think of how it relates to your work routine. For us, it is multifaceted […]
What to Look for In a Direct Mail and Gifting Partner to Build a Meaningful Experience
Gifting is powerful – there is no other marketing channel that offers that personalized and human touch that comes from a creative gift package. But the process of building out a great campaign that gets results while maintaining consistent and thoughtful branding can be intimidating – so get someone who will do the work with and for you. Finding […]
How to Amplify Omnichannel Marketing Strategy with Gifting Campaigns
Audiences are not as impressionable as they used to be. With the number of resources out there and an increasingly educated consumer base, your target audience is more likely to be doing their research before deciding on your service than not. But just like Jessica Day trying to get a date at a wedding, you […]
Taking Audience Relationships to the Next Level with Direct Mail & Creative Gifting
Sales-forward messages and efforts don’t have the same effect they used to. Audiences are increasingly more educated and careful about the brands they give their support too. In a recent survey, 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support, and 81 percent of consumers said that they […]
