Should Your Marketing Mix Include Gifting?

When it comes to marketing, there is no single channel or tactic that works ‘best’. Rather, a successful marketing mix is made up of a lot of different mediums, all working together to drive awareness, interest and engagement with your brand.   This is what omnichannel marketing is all about. “Omni” actually means “all”, and […]

Buyer persona and corporate gifting are a perfect pair

Do you love fishing? Or paintball? Perhaps you spend your free time antiquing? Or bungee jumping? Everyone is different, with unique hobbies, interests, and things that make them tick. In marketing, this is one of the most important lessons to learn.   Who’s buying your product or service? Know your audience. It’s one of the […]

How to Build Brand Trust With Creativity and Gift Marketing

Did you know that the average B2B buyer typically reads at least 3 pieces of content before contacting the sales representative?   In this one statistic, you can understand the importance of content marketing, and why it is a key component of any B2B marketing strategy.   What is content marketing and why it works […]

When Customer Experience Marketing Meets Gifting Workflows

B2B companies are already working hard on customer experience, or “CX”. But how about customer experience marketing?   Confused? Don’t be.    It comes down to this: good customer experiences lead to increased sales. 73% of customers say that customer experience is what drives their purchase decisions, and 86% are willing to pay more for […]

Gettin' Digi with It: Why Digital Gifting Will Never Go Out of Style

digital gifting

Unlike many popular trends that have come and gone through history, digital gifting will never go out of style.  Our society continues to become more established online and global engagement is a simple click away. It's easier than ever for businesses to engage with their customers.  Digital Gifting is an Easy Way to Make a […]

Boost B2B Relationships in an (Almost Completely) Digital World Through Gifting

Looking back, it is tempting to divide the world into pre-2020 and post-2020. That seemed to be the moment when everything changed. And while the pandemic certainly changed a lot of things, many trends were already underway. That ‘unprecedented’ year only accelerated it all. Take online shopping for example. E-commerce has been rising steadily over […]

Corporate Gifting is Here to Stay – Tips for Success

Gifting is a very human practice, as old as our species! Even before civilization, when we were still living in caves, giving gifts was a way to show love, affection and appreciation. Fast forward to the twenty-first century, and gifting is big business. The gift card market alone was worth close to $400 billion worldwide last year. […]

How Direct Mail Gifting Can Fit Into Any Stage of the Customer Journey

Spoiler: It’s thanks to marketing automation.) Customers don’t just ‘buy’ from companies or brands anymore. They want something much more than that; to be heard, a great experience, to be taken on a journey that meets and even exceeds their needs and expectations. This is a pretty fundamental thing, and every marketer knows it. The […]

Taking Engagements to the Next Level Between Sales and Marketing

Sales and marketing, marketing and sales. It’s a relationship that is sometimes rocky. But when sales and marketing teams are properly aligned, the road to success is smoother and faster. According to a LinkedIn study, 85% of professionals working in sales and marketing say that collaboration is critical for business growth. When sales and marketing teams […]

These Cookies Were So Much ‘Batter’: Learnings from a Direct Gifting Experience

There’s no better way to get a message across than with a story, right? And have we’ve got a story for you, all about direct mail, corporate gifting, and how a personalized experience was the beginning of a beautiful relationship between Outgage and business advisor Lauren Pica. Without giving away the plotline, suffice to say […]