Gettin' Digi with It: Why Digital Gifting Will Never Go Out of Style

digital gifting

Unlike many popular trends that have come and gone through history, digital gifting will never go out of style.  Our society continues to become more established online and global engagement is a simple click away. It's easier than ever for businesses to engage with their customers.  Digital Gifting is an Easy Way to Make a […]

Boost B2B Relationships in an (Almost Completely) Digital World Through Gifting

Looking back, it is tempting to divide the world into pre-2020 and post-2020. That seemed to be the moment when everything changed. And while the pandemic certainly changed a lot of things, many trends were already underway. That ‘unprecedented’ year only accelerated it all.   Take online shopping for example. E-commerce has been rising steadily […]

Corporate Gifting is Here to Stay – Tips for Success

Gifting is a very human practice, as old as our species! Even before civilization, when we were still living in caves, giving gifts was a way to show love, affection and appreciation. Fast forward to the twenty-first century, and gifting is big business. The gift card market alone was worth close to $400 billion worldwide last year. […]

How Direct Mail Gifting Can Fit Into Any Stage of the Customer Journey

(Spoiler: It’s thanks to marketing automation.) Customers don’t just ‘buy’ from companies or brands anymore. They want something much more than that. They want to be heard. They want a great experience. They want to be taken on a journey that meets and even exceeds their needs and expectations. This is a pretty fundamental thing, […]

Taking Engagements to the Next Level Between Sales and Marketing

Sales and marketing, marketing and sales. It’s a relationship that is sometimes rocky. But when sales and marketing teams are properly aligned, the road to success is smoother and faster. According to a LinkedIn study, 85% of professionals working in sales and marketing say that collaboration is critical for business growth. When sales and marketing teams […]

These Cookies Were So Much ‘Batter’: Learnings from a Direct Gifting Experience

There’s no better way to get a message across than with a story, right? And have we’ve got a story for you, all about direct mail, corporate gifting, and how a personalized experience was the beginning of a beautiful relationship between Outgage and business advisor Lauren Pica. Without giving away the plotline, suffice to say […]

Creativity and Emotion Win in Integrated Marketing: Marketing campaigns that prove highly creative integrated marketing is king

This is the decade of creativity and integration, and we’ve got the stats to prove it. According to The Drum, creatively-awarded campaigns are 27% more effective, and “creative quality” determines 75% of ad impact. On the topic of combination, marketing campaigns that use multiple channels in their efforts are more successful than those that focus on one channel […]

What to Look for In a Direct Mail and Gifting Partner to Build a Meaningful Experience

Gifting is powerful – there is no other marketing channel that offers that personalized and human touch that comes from a creative gift package. But the process of building out a great campaign that gets results while maintaining consistent and thoughtful branding can be intimidating – so get someone who will do the work with and for you. Finding […]

How to Amplify Omnichannel Marketing Strategy with Gifting Campaigns

Audiences are not as impressionable as they used to be. With the number of resources out there and an increasingly educated consumer base, your target audience is more likely to be doing their research before deciding on your service than not. But just like Jessica Day trying to get a date at a wedding, you […]